This brand was created for a padel coach born in Argentina and currently working in Hungary. The goal was to build a strong, professional identity that feels active, memorable, and ready to grow, both on and off the court.
The nickname "El Pulpo" came from the way he plays, covering the court with incredible reach, control, and intuition.
We used that nickname as the core of the brand concept. The logo merges a simplified padel racket shape.
We used that nickname as the core of the brand concept. The logo merges a simplified padel racket shape.
The logo works as both an icon and a signature mark.
It’s flexible for embroidery, printing, and digital use.
The lines are clean, scalable, and friendly, creating a visual identity that feels both serious and playful.
It’s flexible for embroidery, printing, and digital use.
The lines are clean, scalable, and friendly, creating a visual identity that feels both serious and playful.
One coach, many arms. One logo, many futures.
The simplicity and uniqueness of the symbol make it ideal for expansion.
Whether for an academy, online coaching, or even a line of training products, the brand has space to grow,
just like an octopus adapting to its environment.
Whether for an academy, online coaching, or even a line of training products, the brand has space to grow,
just like an octopus adapting to its environment.
